Twitter is dynamic social network where messages are instantaneous and thought driven. People tend to tweet what they think, what they like, what they’re using, what they’re reading, what they don’t like and what they’re worried about — without filtering. Using TweetReports essentially allows you to become a “fly on the wall” — giving you the opportunity to know what people are talking about right now. And knowing that information, on a large scale, gives you a great competitive advantage.