Collection of “essential” social media articles covering reputation management. Please feel free to suggest an article, report or experts in the field you think we may have missed.
- 5 Ways to Effectively Manage Your Online Reputation
- 5 Ways to Use Twitter to Avoid a Backchannel Disaster
2010-03-07 : Mashable.com
- A Chronology of Brands that Got Punk'd by Social Media
2008-05-02 : web-strategist.com
- Entrepreneurs 'Tweet' Their Way Through Crises
2009-09-15 : Wall Street Journal
- Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse
2010-08-30 : TheBrandBuilder
- For Companies, a Tweet in Time Can Avert PR Mess
2009-08-03 : The Wall Street Journal
- How To Respond when Social Media Attacks Your Brand
2010-08-30 : Mashable.com
- Monitoring your brand online is very important as part of a crisis communications company plan
2009-08-04 : Examiner.com
- Nine Essential Tactics For Reputation Management In Social Media
2008-03-13 : SearchEngineLand.com
- Securing Brand Loyalty Through Relationship Marketing
2009-12-15 : emarketer.com
- Think negative comments/reviews online hurt your company? Guess again.
2010-08-25 : MackCollier.com
- Twitter and Your Brand: Should You Tweet It or Beat It?
2010-08-20 : FifthGearAnalytics.com
- United Airlines Lose $180 Million due to YouTube Video!
2009-07-23 : seoptimise.com
- Why Twitter Should Matter To You 102: UHaul Edition
2008-08-26 : blog.ogilvypr.com