Essential Reputation Management Articles

Collection of “essential” social media articles covering reputation management. Please feel free to suggest an article, report or experts in the field you think we may have missed.

Reputation Management

• 5 Ways to Effectively Manage Your Online Reputation
  2010-12-06 :SocialMediaExaminer​.com
• twitter-backchannel/" title="2010-03-07 : Mashable.com" target="_blank" onclick="javascript:_gaq.push(['_trackEvent','outbound-blogroll','http://mashable.com/2010/03/07/twitter-backchannel/']);">5 Ways to Use Twitter to Avoid a Backchannel Disaster
  2010-03-07 : Mashable​.com
• A Chronology of Brands that Got Punk’d by Social Media
  2008-05-02 : web​-strategist​.com
• Entrepreneurs ‘Tweet’ Their Way Through Crises
  2009-09-15 : Wall Street Journal
• Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse
  2010-08-30 : TheBrandBuilder
• For Companies, a Tweet in Time Can Avert PR Mess
  2009-08-03 : The Wall Street Journal
• How to Create a PR Crisis Strategy Before You Need It
  2010-09-17 : OpenForum​.com
• How To Respond when Social Media Attacks Your Brand
  2010-08-30 : Mashable​.com
• Monitoring your brand online is very important as part of a crisis communications company plan
  2009-08-04 : Examiner​.com
• Nine Essential Tactics For Reputation Management In Social Media
  2008-03-13 : SearchEngineLand​.com
• Securing Brand Loyalty Through Relationship Marketing
  2009-12-15 : emarketer​.com
• Think negative comments/reviews online hurt your company? Guess again.
  2010-08-25 : MackCollier​.com
• Twitter and Your Brand: Should You Tweet It or Beat It?
  2010-08-20 : FifthGearAnalytics​.com
• United Airlines Lose $180 Million due to YouTube Video!
  2009-07-23 : seoptimise​.com
• Why Twitter Should Matter To You 102: UHaul Edition
  2008-08-26 : blog​.ogilvypr​.com

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