Twitter Brand Monitoring, Tracking, Reporting and Analytics

[Twitter Stats] Chirp Developer Conference Monitoring Reports

If you missed attending the Official Twitter Developer Conference “Chirp” held April 14-15, 2010 in San Francisco or the live video stream from Justin.tv, doesn’t mean you need to miss the insightful metrics we gathered while tracking the real-time Twitter event.

Our TweetReports shows a huge spike in hourly Twitter activity (posted messages that included the hashtag “#chirp”) on the first day of the event. Not surprising considering it was the first day of developers conference.

But the insights we found particularly interesting were the correlation between the hourly Twitter activity and the timing of the scheduled speakers. Notice the huge spike in activity (1856 tweets) for the 11 a.m hour — when Ryan Sarver took the stage to discuss the Twitter Platform Roadmap — as opposed to the 10 o’clock hour when Ev Williams was giving the keynote (108 tweets). Not exactly how I would have called the spread in statistics but clearly identifies why the Twitter developers were there.

The next two most active hours for the first day were 12 and 5. Given that the noon hour was a lunch break (915 tweets) and 5 pm was open mic questions from the audience (851 tweets), I really wanted to know what they were serving for lunch! Of course, once we drilled down into the exact tweets for each hour (yeah, we can do that too) we discovered it was Black Eyed Peas.

We also monitored hourly twitter activity for event speakers (messages that contained the speakers username) as well as identifying the top 10 most active #chirp tweeter’s, retweeter’s and top tweeted links over the two day event. If you compare the two lists, you’ll not only discover who was a very active participant, but also very generous in spreading tweets from others. And being able to identify and track brand evangelists is always a good thing.

#Chirp Twitter Activity April 14, 2010

TweetsRetweets@ Replies
66672175611
Chirp Analytics Hourly Twitter Activity April 14, 2010

#Chirp Hourly Twitter Activity : April 14, 2010

#Chirp Twitter Activity April 15, 2010

TweetsRetweets@ Replies
43841665547
Chirp Analytics Hourly Twitter Activity : April 15, 2010

#Chirp Hourly Twitter Activity : April 15, 2010


Chirp Speakers Hourly Tweet Activity

 

Biz Stone Welcome 9.00am – 9.30am
Hourly Tweet Activity for Biz Stone
Ev Williams Keynote 9.30am – 10:15am : Monetization Philosophy 3.30pm – 3.45pm
Hourly Tweet Activity for Ev Williams
Ryan Sarver Platform Roadmap 11:00am – 12:00pm
Hourly Tweet Activity for Ryan Sarver
Dick Costolo @anywhere 1.30pm – 2.20pm : Monetization 3.45pm – 4.45pm
Hourly Tweet Activity for Dick Costolo
Mike Hirshland Panel: Investing in the Ecosystem 2.20pm – 2.50pm
Hourly Tweet Activity for Mike Hirshland
David Pakman Panel: Investing in the Ecosystem 2.20pm – 2.50pm
Hourly Tweet Activity for David Pakman
Bijan Sabet Panel: Investing in the Ecosystem 2.20pm – 2.50pm
Hourly Tweet Activity for Bijan Sabet
Peter Fenton Panel: Investing in the Ecosystem 2.20pm – 2.50pm
Hourly Tweet Activity for Peter Fenton
Tim O’Reilly Panel: Small inventions. Big impact 4.45pm – 5:15pm
Hourly Tweet Activity for Tom O'Reilly
Anil Dash Panel: Small inventions. Big impact 4.45pm – 5:15pm
Hourly Tweet Activity for Anil Dash

Apologies to Jason Goldman, Katie Stanton and Patrick Meier for whom weren’t monitoring at the time.

Top 10 Most Active #Chirp Twitter Users

 NameTwitter UsernameTweets
Cameron KaiserCameron Kaiser@doctorlinguist103
Brian PitmanBrian Pitman@bkpitman84
Paul GoldingPaul Golding@pgolding72
mytweetmarkmytweetmark@mytweetmark71
Kristiono SetyadiKristiono Setyadi@ksetyadi63
Raul ColonRaul Colon@ConsultantRC59
Timan RebelTiman Rebel@timanrebel52
Patricia GallardoPatricia Gallardo@patygallardo44
Liz PullenLiz Pullen@nwjerseyliz43
Orian MarxOrian Marx@orian43

Top 10 Most Active #Chirp Twitter Users By Retweet

 NameTwitter UsernameRetweets
Raul ColonRaul Colon@ConsultantRC29
Abraham WilliamsAbraham Williams@abraham26
Stephan StrittmatterStephan Strittmatter@_stritti_21
Perrine V. CramptonPerrine V. Crampton@pcrampton19
Mike ShieldsMike Shields@MatchesMalone19
P L MuddP L Mudd@calliopeconsult15
My amiable PhotosMy amiable Photos@1mAp14
Ashutosh PandeyAshutosh Pandey@ashut8713
Kristi ColvinKristi Colvin@KrisColvin13
Wendy MeadleyWendy Meadley@socialwendy13

Top 10 Most Tweeted #Chirp Links

LinkTweets
Chirp Live » The Official Twitter Developer Conference113
Twitter Gives Developers Their Very Own Website78
@Anywhere documentation62
Justin.tv - Twitter Chirp Conference - Videos62
Twitpic - Share photos on Twitter58
The Future of Twitter's Platform [INTERVIEW]50
Create cool applications! | dev.twitter.com50
Create cool applications! | dev.twitter.com44
El relanzamiento de Twitter » eCuaderno43
Loic Le Meur Blog: F*CK you naysayers. Twitter did NOT f*ck us and just rocks.35