Essential Social Media Marketing Articles

Collection of social media marketing articles we consider to be “essential reading”. Please let us know of any additional articles or resource you feel should be added to this list. Thanks.

Articles are listed in chronological order from newest to oldest.

Social Media Marketing

• 13 Rules of Leadership for Communication, Influence and Social Media Strategy
  2010-08-16 : SocialMediaToday​.com
• 20 Questions To Start a Social Media Discussion
  2009-12-20 : AltitudeBranding​.com
• 40 Most Useful Social Media Posts
  2010-03-28 : SocialMediaToday​.com
• Basics of Social Media Policies and Guidelines
  2010-08-18 : Radian6​.com
• Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
  2009-12-13 : JeffBullas​.com
• How I Landed a No. 1 Album on iTunes Using Social Media
  2010-08-31 : FastCompany​.com
• How to Boost Your Personal Brand With Social Media
  2010-04-21 : SocialMediaExaminer​.com
• How To Use QR Codes In Social Media
  2010-10-12 : SearchEngineLand​.com
• Max Your Brand With Four Social Media Optimization Tips
  2009-12-24 : SocialMediaToday​.com
• Overcoming the Obstacles To Social Business
  2009-11-09 : Harvard Business Review
• Scaling Social Media
  2010-03-22 : ChrisBrogan​.com
• Securing Brand Loyalty Through Relationship Marketing
  2009-12-15 : emarketer​.com
• Social Media Demystified
  2010-04-02 : N2growth​.com
• The Corporate Social Networking Manifesto
  2010-02-22 : loiclemeur​.com
• The Golden Rules of Community Management
  2010-09-10 : econsultancy​.com
• Wax On, Wax Off: Social Media Lessons from Mr. Miyagi
  2010-05-18 : RedHEadWriting​.com
• Why Small Businesses Shouldn’t Take Social Media for Granted
  2010-06-13 : Mashable​.com
• Why Social Media Is Vital to Corporate Social Responsibility
  2009-11-06 : Mashable​.com
• Why Social Media Needs to Learn the Marketing Basics
  2010-09-06 : econsultancy​.com
• You’re Using Social Media. But Just Who’s Overseeing It All?
  2010-02-22 : AdAge​.com

Social Media Best Practices

• 10 Things to Avoid In Social Media
  2010-02-17 : WebWorkerDaily​.com
• 16 Social Media Guidelines Used by Real Companies
  2009-12-02 : Econsultancy
• Best Practices For Social Media: The Basics of Program Planning
  2009-10-13 ; TheBrandBuilder
• Corporate Social Media Policies: The Good, The Mediocre and The Ugly
  2010-07-09 : FastCompany​.com
• Five Social Media Lessons Learned From Whole Foods
  2009-08-25 : Mashable​.com
• How to Create Social Media Business Guidelines
  2010-09-16 : SocialMediaExaminer​.com
• Social Media Management 101: Cardinal Roles, Management Roles, and Basic Social Business Organizational Structure – Part I
  2010-09-15 : TheBrandBuilder
• Social Media Management 101: Cardinal Roles, Management Roles, and Basic Social Business Organizational Structure – Part II
  2010-09-15 : TheBrandBuilder
• The Social Media Style Guide: 8 Steps to Creating a Brand Persona
  2010-06-14 : BrianSolis​.com

Social Media ROI

• Defining Social Media R.O.I. Once And For All: It’s all about the Benjamin’s
  2009-12-09 ; TheBrandBuilder
• Half of Social Media Users Connect With Brands
  2009-08-31 : Mashable​.com
• Measuring Social Media Marketing
  2009-09-06 : ChrisBrogan​.com
• Three Most Common Mistakes Companies Make Attempting To Measure Social Media ROI
  2009-11-17 : SmartBlogs​.com
• What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting.
  2010-09-17 : TheBrandBuilder
• What’s your Twitter ROI? How to Measure Social Media Payoff
  2009-09-21 : CompuetrWorld​.com

Social Media Certification

• Let’s get constructive about the future of Social Media Certifications
  2009-12-08 : TheBrandBuilder
• Thanks, but no thanks: Enough with the nonsense already
  2009-12-04 : TheBrandBuilder

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